we may know them.
Customers are not just organisations. The decisions are made by people, and knowing what makes those people tick, knowing how to press the right buttons, that’s the secret of success. These people are not all the same, so it pays to colour your messages for different groups, or even very individually.
Who do you need to have in your sights?We have helped many companies reach people like these … are they like your customers?
Airline operators - Builders - Car Dealers - Despatch managers
DIY enthusiasts - Doctors - Engineers - Facilities Managers
Factory managers - Finance Directors - Fleet managers
Health & Safety Officers - Houseproud affluent couples
HR managers - IT Directors and managers - Logistics Directors
MDs - Operations managers - Personnel Officer
Procurement officers - Psychologists - School leavers
Scientists - Ship Owners - Site managers - Students
Teachers - Tourists - Yacht owners - Young mums & dads